Job Description

Responsibilities:

• You will be the driver of retail marketing plans from inception to creation, and to execution.
• Your marketing approach will support larger brand and retail priorities, create distinction and contribute to connected, 365 storytelling across the marketplace.
• Responsibilities will include:
• Retail Marketing Executions: Build out guidelines for integrated marketing plans and journeys for Converse Stores.
• This includes the intake of detailed briefs, managing feedback, coordinating release to geographies, ensuring readiness for deployment, and providing post-launch hindsight analysis to inform future strategies
• Retail Concepts Marketing: Under the direction of our Brand and Marketing leads, develop the designs for marketing strategies and principles across our retail formats, including: brand filters, zoning priorities, and visual standards.
• Collaborate with Stores, Experience, and Business teams to establish 365 Marketing components across design and the consumer journey.
• 365 Retail Standards: Design the assets and training tools for Product Presentation and Visual Merchandising standards, driving customer engagement and promoting key product strategies. Partner with marketing and training teams to build toolkits and training materials to scale standards globally.
• Store Signage: From our Marketing Design brief, manage the creation and deployment of in-store signage that aligns with promotions, product hierarchy, CRM, and operational needs to enhance the overall store experience and ensure brand consistency.
• Lead the development of promotional strategies to drive foot traffic and conversion, aligning with sales needs and key retail moments.
• CRM & Traffic Driving: Design assets that support our marketing strategies that welcome new consumers into our ecosystem and engage existing customers and drives repeat visits. Focus on leveraging consumer insights to build assets and engagement points for geographies to develop detailed implementation strategies for execution.
• Market Visits: As needed, conduct market visits to evaluate execution of marketing initiatives, and competitive insights.
• Provide actionable feedback and ensure follow-through on recommendations to improve future seasonal plans and consumer experiences.

Requirement:

• 3-5 years of experience in a marketing role, preferably with a focus on retail brand/account marketing
• Experience developing retail consumer journeys and programming at retail
• Understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing
• Understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media
• Ability to lead and manage multiple projects while remaining detail-oriented and able to deliver against functional deadlines
• Ability to lead marketing plan development and execution process end-to-end
• Experience with managing budgets, authoring marketing briefs and working with external agencies
• Excellent written, verbal, presentation, and communication skills
• Analytical skills and business acumen.
• Proven capability to use data to drive business decisions & marketing optimization
• Bachelors degree or equivalent combination of education, experience or training
• Ability to travel domestically
• Located at Converse HQ (Boston, MA)
• Skills Retail marketing

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